Beef product guaranteed and an exclusive market for our supplements.

The Supply Chain for EnviroBeef ‐ Initiated by our company

In the long term, restaurants and grocers will be able to buy EnviroBeef from their existing suppliers.  However, in the beginning our company will “prime the pump” by being the decisionmaker and risk taker.  We will have the EnviroBeef produced for us under contract.

  • EnviroBeef Co. contracts with slaughterhouses to process a contracted number of cattle which have been fed the microalgae and seaweed as each have been supplemented to regular rations
  • EnviroBeef Co. contracts with feedlots and with managers of pastured cattle to feed a contracted number of cattle the seaweed and microalgae
  • EnviroBeef Co. buys the anti-methane seaweed and omega-3 microalgae from various producers
  • EnviroBeef Co. resells the microalgae and seaweed to the feedyards and pastured cattle managers for them to supplement the cattle diet according to the EnviroBeef Company’s protocols.

At the same time our marketing team will engage with restaurants and grocers to sell the “vision and value” of EnviroBeef; and to contract with those retailers for us to supply and for them to buy a contracted amount of EnviroBeef several months in advance. We will sell EnviroBeef as a beef marketer in the beginning of commercialization:

  • EnviroBeef will market the value of EnviroBeef to restaurants and grocers
  • EnviroBeef Co. will contract many months in advance to sell the retailers the EnviroBeef
  • After delivery the restaurants and grocers will sell the EnviroBeef to their regular and new customers.
  • The grocers and the restaurants will support the education of their customers with our materials communicating the “promise” of EnviroBeef.

At the same time our company will engage a large scale social media campaign to communicate the first sales of EnviroBeef to a large scale audience:

  • consumers of niche market beef (organic and grassfed and chemical free beef) feel their beef is already better for the climate and better for them.
  • EnviroBeef Co. will communicate to niche market consumers the novel benefit of beef from cattle which have not burped methane and with beef containing the meaningful amounts of omega-3s DHA and EPA as in ocean fish.
  • EnviroBeef will communicate to consumers seeking better cardiovascular, better eye, and better brain health that EnviroBeef is available and the omega-3s inside support the health they desire.
  • EnviroBeef will make presentations to the Legacy media (TV and newspapers and magazines) to communicate with other mass audiences.
  • EnviroBeef may support paid advertising to accelerate the adoption of EnviroBeef

The diagram below depicts the stages from the production of the algae and seaweed to the sale of EnviroBeef. The diagram shows that the EnviroBeef Co. both buys and sells the algae and seaweed supplements, and also buys and sells the EnviroBeef in the beginning of commercialization.

EnviroBeef product flow
After commercial sales reach sufficient size, beef marketers will begin to have confidence in the market for EnviroBeef and will begin to market their own brand of EnviroBeef to their regular and new customers. They will begin to order EnviroBeef from the slaughterhouses in their supply chain.  The slaughterhouses will begin to order cattle on the hoof which have been fed the two algae supplements. And the feed yards and the pasture managers will begin to order the algae supplements from the EnviroBeef Company.  At this stage our company will no longer need to prime the pump. We will likely exit the contract beef procurement and beef selling markets, and will focus exclusively on the purchase and resale of the algae and seaweed supplements at very large scale, and the improvement in the algae and seaweed products.

Protected market for omega-3 enriched beef from climate healthy cattle.

Because the use of the microalgae omega-3 supplement is patented by the company, the company has the exclusive right to sell the algae for cattle feed… we can sell it ourselves and also license other companies to do the same.  EnviroBeef Co.  will in all cases maintain strict use protocols to be able to guarantee increased omega-3 levels are in every taste of beef and that the cattle burp far less methane.

EnviroBeef Co. will sell the combination of the omega-3 microalgae and the anti-methane seaweed. Because the omega-3 algae is protected by our patents, the combination of the two supplemental ingredients will also have a protected market.

Protected market for the combination of two ingredients.

The developers of growing protocols for the anti-methane seaweed is their intellectual property … and may be patented by some producers.  EnviroBeef Co.  will buy the anti-methane seaweed from the most efficient producers of asparagopsis which maximizes the reduction of methane emissions from the cattle and mix it with the omega-3 microalgae.  Because the omega-3 algae is a protected market for EnviroBeef Co., the mixture of the two ingredients as supplied by EnviroBeef Co. and the companies which it licenses, will also be a protected market…. Again, guaranteeing the proper use of the ingredients and guaranteeing the product will produce the intended results.

Guaranteed product.

EnviroBeef Co. will test samples of the EnviroBeef in the slaughterhouse to confirm the guaranteed levels of the omega-3s, and will monitor the quantity of feeding the omega-3 algae to cattle in the feedyard or in the pasture with grass-fed cattle.

The company will also monitor the feeding the anti-methane seaweed in the feedyard or in the pasture to confirm the prescribed amounts are fed. Test data will prove the amount of methane reduction from the consumption of a specific amount of the seaweed by a steer or heifer. After determining from feeding records the amount of the seaweed eaten by the cattle, the company will be able to guarantee the reduction in methane of the cattle grown to produce EnviroBeef.

In summary EnviroBeef Co. will be able to guarantee both the enhanced levels of omega-3s (about 180mg of DHA and EPA per 8 oz. serving) and that the reduction of methane is by the specified amount… about 90% over the lifetime of the beef cattle.
Man feeding cattle

Want to Learn More?

Contact us at (405) 833 1221 or reach out to us on our Contact Page.